As we step into 2025, the beauty world is abuzz with fresh and exciting makeup trends that are sure to inspire your next look. From bold new twists on classic styles to innovative techniques and futuristic vibes, this year’s makeup trends are all about creativity, individuality, and fun. Whether you prefer minimalist chic or maximalist glamour, there’s something for everyone. Here are the top makeup trends you’ll want to try this year.
- Glossy Skin for the Ultimate Glow
In 2025, it’s all about radiant, dewy skin. Glossy skin has become a major trend, replacing the matte finishes of previous years. The focus is on achieving a natural, healthy glow that looks fresh and youthful. Think glass skin with a luminous finish, where your skin appears hydrated and plump, with a subtle sheen that catches the light.
To achieve this look, opt for lightweight, hydrating foundations or tinted moisturisers that provide a natural finish. Follow up with a liquid highlighter or a cream blush to enhance your glow. Avoid heavy powders and instead use a setting spray with a dewy finish to lock everything in place. For an extra touch of gloss, dab a little lip gloss on your cheekbones for that ultra-glowy, fresh-faced appearance.
- Bold Graphic Eyeliner
While classic winged eyeliner will never go out of style, 2025 is all about pushing the boundaries with bold graphic eyeliner looks. Whether it’s sharp geometric shapes, coloured liners, or negative space designs, this trend is all about making a statement with your eyes. Expect to see more creative eyeliner shapes such as floating liners above the crease or graphic triangles at the corners of the eyes.
You can experiment with different colours, from neon greens and electric blues to deep purples and golds. Try using a gel or liquid eyeliner for the sharpest lines, and don’t be afraid to go outside the lines for a more avant-garde look. If you’re feeling adventurous, pair bold eyeliner with neutral eyeshadows for contrast, or go full-on statement with matching eyeshadow colours.
- Metallic and Shimmering Eyeshadows
Metallic eyeshadows are back in a big way in 2025, and this time, they’re even more exciting. Expect to see rich, reflective metallics in a range of shades from gold and silver to iridescent blues and greens. These high-shine shadows are perfect for adding a touch of glamour to any look, whether you’re going for a subtle pop or a full-on bold statement.
You can apply metallics on the eyelids for an intense shimmer, or use them as an accent colour along the lower lash line for added dimension. Liquid eyeshadows with a metallic finish are perfect for creating an effortlessly chic look that’s quick to apply. For a modern twist, mix metallics with matte shadows to create a contrasting effect, or try layering them over neutral tones for a more subtle glow.
- Fluffy, Full Brows
In 2025, bold, fluffy brows are making a comeback, but with a slightly more refined edge. This trend is all about creating brows that appear full and voluminous without looking overdone. To achieve the perfect fluffy brow look, you’ll need to focus on shaping and defining your natural brow hairs while keeping them looking soft and natural.
Start by brushing your brows up and out using a spoolie and a brow gel to hold the hairs in place. For extra fullness, you can use a brow pencil to fill in any sparse areas, making sure to mimic the natural direction of your brow hairs. A light-handed approach is key—think full but not overly sculpted. This look works best with a minimal makeup base to keep the focus on your brows.
- Colourful Mascaras
Bright and bold mascaras are having a moment in 2025, offering a fun way to add a pop of colour to your makeup. From electric blue to vibrant purple and neon green, colourful mascaras are perfect for experimenting with your eye makeup and adding a playful touch to your look.
You can choose to wear colourful mascara on its own for a bold statement or layer it over black mascara for a more subtle hint of colour. For a trendy twist, try matching your mascara to your eyeliner or eyeshadow, creating a coordinated and striking eye look. This trend is ideal for anyone looking to have fun with their makeup and add some excitement to their daily routine.
- Sunkissed, Bronzed Skin
The sun-kissed glow is always in style, but 2025 brings a more natural, effortless take on the bronzed look. The key to this trend is creating a warm, healthy glow without looking overly contoured or too harsh. The focus is on using bronzer and highlighter to create a subtle, sun-kissed radiance that looks like you’ve just come back from a holiday.
Apply bronzer to the high points of your face, such as your cheekbones, temples, and jawline, and use a cream or liquid highlighter for a natural-looking glow. The bronzed look works best with soft, natural makeup on the eyes and lips—think neutral tones and peachy blushes. This trend is all about embracing a sun-kissed vibe, no matter the season.
- Pastel Lips
In 2025, pastel lips are making a statement with soft, ethereal shades that range from lavender and peach to baby pink and soft mint. This trend is perfect for those who want to experiment with lighter, fresher lip colours that still offer a unique, modern twist.
To wear pastel lips, start with a lip liner that matches your lip colour to keep the look neat and defined. You can then apply a creamy pastel lipstick or lip gloss for a soft, glossy finish. For a more intense look, try layering pastel lipsticks to create a gradient effect. This look pairs well with a minimalist makeup base, allowing your lips to be the focus of your makeup.
- Minimalist Makeup with a Focus on Skin
If you prefer a more natural approach to makeup, minimalist beauty is a trend that continues to dominate in 2025. This trend focuses on enhancing your natural features while keeping the overall makeup look light and effortless. The emphasis is on achieving glowing, flawless skin with minimal products.
Start with a lightweight foundation or tinted moisturiser to even out your complexion, and use a cream blush or highlighter for a subtle flush of colour. Keep your eyes neutral with a soft wash of eyeshadow and a swipe of mascara. For the lips, go for a nude or soft pink shade. The key is to create a radiant, fresh-faced look with minimal effort.
- Clean Girl Aesthetic
The „clean girl” aesthetic continues to be a huge trend in 2025, with an emphasis on looking effortlessly polished and put together. This look features glowing skin, defined brows, and a natural lip, with subtle eye makeup that enhances your features without being too bold.
To achieve this look, focus on perfecting your skincare routine to achieve that fresh, dewy base. Use a light foundation or tinted moisturiser, and opt for a glossy lip and soft blush for a youthful, natural finish. Keep the eyes simple with a few coats of mascara and a touch of highlighter to add radiance to your cheekbones and brow bone.
Conclusion
2025 is shaping up to be an exciting year for makeup trends, with a focus on creativity, self-expression, and embracing natural beauty. Whether you’re drawn to glossy skin, bold graphic eyeliner, or pastel lips, there’s a trend to suit every style. The key is to experiment and have fun with your makeup, so don’t be afraid to try new things and express yourself through your look. After all, makeup is all about enhancing your natural beauty and boosting your confidence.
