The beauty industry has made significant strides in recent years when it comes to cruelty-free practices. With growing awareness and demand for ethical beauty products, more and more brands are choosing to operate without testing on animals. Cruelty-free brands ensure that none of their products or ingredients are tested on animals, and many also adhere to vegan practices, meaning they don’t use animal-derived ingredients. If you’re committed to supporting brands that align with your ethical values, here are some cruelty-free brands you can trust for high-quality products that are both effective and humane.

1. Lush

Lush is a well-known cruelty-free brand that has been at the forefront of ethical beauty for years. The company is passionate about fighting animal testing and promoting sustainability. All of their products are cruelty-free, and many of them are vegan as well. They also make an effort to use fresh, natural ingredients and minimal packaging.

• Why you can trust them: Lush is committed to being transparent about its ingredients and ethical practices. The brand also has a strong stance against animal testing and actively campaigns to raise awareness about cruelty in the beauty industry.
• Popular Products: Lush is famous for its bath bombs, solid shampoo bars, and skincare products like Fresh Farmacy Cleanser and Ultrabland Cleansing Balm.

2. Too Faced

Too Faced is a cruelty-free cosmetics brand known for its high-quality makeup and playful, fun packaging. They are dedicated to producing products that are never tested on animals and have been certified by PETA as cruelty-free. In addition to being cruelty-free, Too Faced has a wide range of vegan products, allowing customers to choose items that align with their values.

• Why you can trust them: Too Faced offers a cruelty-free and high-performance range of products, including a commitment to never testing on animals or selling in markets where animal testing is required.
• Popular Products: Better Than Sex Mascara, Born This Way Foundation, and Chocolate Soleil Bronzer are some of their cult-favorite products.

3. Tarte Cosmetics

Tarte is a cruelty-free brand that is not only committed to ethical practices but also to using high-quality, naturally derived ingredients. The brand has a vast range of makeup and skincare products that are free from animal testing, and many are also vegan. Tarte also focuses on sustainability and uses eco-friendly packaging wherever possible.

• Why you can trust them: Tarte is PETA-certified cruelty-free, meaning they do not test on animals, and they have been cruelty-free for over a decade. They also prioritize ingredient transparency and clean formulations.
• Popular Products: Shape Tape Concealer, Lights, Camera, Lashes Mascara, and Amazonian Clay Blush are bestsellers from Tarte.

4. The Ordinary

The Ordinary, a popular skincare brand known for its simple yet highly effective formulations, is 100% cruelty-free. The brand provides an extensive range of skincare products targeting a variety of skin concerns, from acne to hyperpigmentation. The Ordinary also focuses on using science-backed ingredients at affordable prices.

• Why you can trust them: The Ordinary is committed to being cruelty-free and transparent about the ingredients they use. They don’t test on animals and are PETA-certified.
• Popular Products: Niacinamide 10% + Zinc 1%, AHA 30% + BHA 2% Peeling Solution, and Hyaluronic Acid 2% + B5 are popular choices.

5. Fenty Beauty by Rihanna

Fenty Beauty has made waves in the beauty industry for its inclusive shade range, and the brand is also cruelty-free. Founded by Rihanna, Fenty Beauty is committed to creating products that work for all skin tones and types, while also ensuring they are never tested on animals.

• Why you can trust them: Fenty Beauty is PETA-certified cruelty-free and also champions inclusivity and diversity in beauty. The brand is committed to not using animals for testing its products or ingredients.
• Popular Products: Pro Filt’r Soft Matte Foundation, Killawatt Freestyle Highlighter, and Gloss Bomb Universal Lip Luminizer are fan favorites.

6. e.l.f. Cosmetics

e.l.f. Cosmetics is an affordable, cruelty-free beauty brand that has built a reputation for its high-quality products at budget-friendly prices. e.l.f. is committed to providing vegan, cruelty-free options for makeup lovers, and they have a wide variety of products from foundation to skincare.

• Why you can trust them: e.l.f. is PETA-certified cruelty-free, meaning they do not test on animals, and they are a popular choice for those looking for affordable, ethical beauty options.
• Popular Products: Poreless Putty Primer, 16HR Camo Concealer, and Mad for Matte Eyeshadow Palette are among their top-rated products.

7. Milk Makeup

Milk Makeup is a cruelty-free, vegan beauty brand that’s known for its innovative, multitasking products that fit into a fast-paced lifestyle. Their range includes skincare, makeup, and body products, all designed to be quick, easy to use, and effective. The brand is committed to cruelty-free practices and sustainable packaging.

• Why you can trust them: Milk Makeup is PETA-certified cruelty-free and has a strong commitment to both animal welfare and sustainability. Their products are free from animal testing, and many are also vegan.
• Popular Products: Kush Mascara, Hydro Grip Primer, and Lip + Cheek Stick are standout items.

8. Bite Beauty

Bite Beauty is a cruelty-free brand specializing in lip products made from food-grade ingredients. The brand offers a range of lipsticks, lip balms, and lip treatments that are designed to nourish and protect lips while being 100% cruelty-free. Bite Beauty is also known for being vegan and free from harmful chemicals.

• Why you can trust them: Bite Beauty is committed to being cruelty-free and uses natural ingredients to create high-performance lip products. Their products are also environmentally conscious, with recyclable packaging.
• Popular Products: Amuse Bouche Lipstick, Agave+ Lip Mask, and Matte Crème Lip Crayon are some of their best-loved products.

9. BareMinerals

BareMinerals is a cruelty-free, mineral-based makeup brand known for its skin-loving ingredients and long-lasting formulas. BareMinerals has been committed to not testing on animals for years, and their products are designed to be gentle and nourishing, offering natural, flawless coverage.

• Why you can trust them: BareMinerals is PETA-certified cruelty-free, and they are dedicated to making products that are as natural and gentle as possible. Their clean beauty philosophy ensures that their formulas are free from harsh chemicals, making them ideal for sensitive skin.
• Popular Products: Original Loose Powder Foundation, Mineral Veil Setting Powder, and Gen Nude Lip Gloss are some of their bestselling products.

10. Honest Beauty

Honest Beauty, founded by Jessica Alba, is a cruelty-free, eco-friendly brand that offers a wide range of skincare and makeup products. The brand is committed to providing clean beauty products made from non-toxic ingredients while being 100% cruelty-free.

• Why you can trust them: Honest Beauty is certified cruelty-free by PETA, and their products are free from parabens, sulfates, and synthetic fragrances. The brand focuses on safe, sustainable, and ethically sourced ingredients.
• Popular Products: Everything Primer, Liquid Lipstick, and Luminizing Glow Powder are among the most popular products from Honest Beauty.

Conclusion

Choosing cruelty-free beauty brands allows you to indulge in high-quality products while supporting ethical practices in the beauty industry. From skincare to makeup, there are many cruelty-free brands that offer exceptional products that not only enhance your beauty but also align with your values. By supporting these brands, you’re helping to push the beauty industry toward more compassionate and sustainable practices, ensuring that animals are no longer harmed in the name of beauty.